Optimization of advertising campaigns in Yandex.Direct and Google Ads, increasing the number of leads and reducing the cost of the lead. The report shows unique and targeted leads. In the last half of the year, the number of leads reached the maximum value that the company can process. It was decided to stop 90% of advertising campaigns for three months until the end of the analysis of the received leads and the release of resources for new projects. The most significant in the charts below is the last half of the year, in which there is a smaller budget compared to previous periods, the lowest lead cost and a record number of targeted leads for all time.