The project was my initiative. The concept of using the character involves increasing the company’s resources and strengthening the content strategy. Management approved the character as a part of the brand, and the project is now pending the necessary resources and an update of the content strategy. The design was based on the logo. The drawing was done by an illustrator under my supervision. I worked on the project at my personal time, the character and the strategy were donated to the company.
Tools: Adobe illustrator / Adobe Photoshop / After Effects